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Match My Makeup Extends Its Industry-Leading Skin Tone Matching Technology to Lips

Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to suit over 15,000 individual skintones

In the press

Match My Makeup: Makeup Customization Via Breakthrough Technology

Utilizing a mix of art (via makeup artists) and science (exacting algorithmic tech), Match My Makeup is the world’s most precise shade finder. But it’s not just a boon for confused foundation buyers. It can also turbocharge e-tailer and retailer sales.

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For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.

By clicking subscribe you agree to our terms and privacy policy.

Discover

How it works

Retailers

Blog

Shop by brand

MAC

Nars

HUDA BEAUTY

L'oreal

Maybelline

Estée Lauder

Shop by retailer

Harvey Nichols

Fitcover

House of Fraser

David Jones

Lottie London

Iconic London

Our blog

Match My Makeup Extends Its Industry-Leading Skin Tone Matching Technology to Lips

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For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.

Subscribe

For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.