New Makeup Releases of April 2023

As we enter a new month, let’s review the makeup releases of April 2023. With so many new beauty buys hitting our shelves every week it can be hard to know which products are worth the hype. Here is our list of newbies that you need to know about:

First up, we have Saie Beauty's Glowy Super Skin Weightless Hydrobounce™ Serum Foundation. The growing list of skin tints and serum foundations continues with this foundation which has been designed with a serum-like texture. It feels weightless on the skin and gives you a natural and glowing finish. The formula contains hyaluronic acid & squalane which help to keep your skin hydrated throughout the day. This foundation is perfect for mature skin, as it helps to blur out fine lines and wrinkles while providing a radiant finish.

Moving onto lips, we have the Rare Beauty Soft Pinch Tinted Lip Oil. This lip oil has been designed to provide a natural flush of color while hydrating and nourishing the lips. The unique formula contains a blend of nourishing oils that help to soothe and protect your lips. This product is perfect for everyday wear, and it's available in a range of shades to suit all skin tones. We went straight down to Sephora the day it launched and were so impressed with its beautiful shine and color payoff. 

While we’re on the topic of glossy lips, you need to try Makeup By Mario's MoistureGlow™ Plumping Lip Color. This high-shine lip color has been formulated with a blend of nourishing ingredients that help to plump up your lips while providing a burst of full coverage color. The formula contains hyaluronic acid, which helps to keep your lips hydrated and smooth throughout the day. The product is available in a range of shades that are perfect for any occasion.

Next up, we have the elf cosmetics Power Grip Primer + 4% Niacinamide. This primer has been designed to provide a smooth base for your makeup while also helping to reduce the appearance of pores and fine lines. With more and more beauty products including high-performance skincare ingredients, this primer is no exception - the formula contains 4% niacinamide, which helps to brighten and even out your skin tone. This primer blurs the skin to create a smooth canvas for your makeup while also providing long-lasting hydration.

Last but not least, we have the Nyx Freeze N’ Snatch Bundle. This bundle includes a primer and cooling eye patches that have been designed to work together to provide a hydrated, calm complexion to begin your makeup routine. The cooling primer doubles as a moisturizer and helps to create a smooth base for your makeup. The re-useable eye patches can be placed into the refrigerator to cool and de-puff the eye area. The best bit? The bundle comes with a free clear lip gloss!