Integrating art, science and technology into a seamless tool
Match My Makeup is the world's leading scientific based shade finder and matching tool. We are STEM based solution that was created over years of research and development combining Science (color physics and chemical compositions), Technology, Engineering and Math.
We have a whole lab dedicated to colour matching and a team of makeup artists who test each of the matches on their own skin because we know that sometimes, even science and math is not good enough!
Our award-winning tool has helped over 5 million people find their matches in over 150 foundation brands without them having to leave their seats!
How to find your perfect shade
Enter a product
Looking for the perfect foundation shade or the perfect lip color to complement your skin tone? Complete our quiz by entering your existing foundation shade or answering a few questions.
Discover your match
Using our scientific colour analysis, we find the precise match/s in other brands for the product you have specified.
Buy with confidence
Now that you know exactly what colour you needin a specific product, you can make a confident purchase online!
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For Retailers
Want to increase your conversion rate by up to 50%?
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Match to any brand, using the latest scientific technology
Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.
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Subscribe
For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.
By clicking subscribe you agree to our terms and privacy policy.