Integrating art, science and technology into a seamless tool
Match My Makeup is the world's leading scientific based shade finder and matching tool. We are STEM based solution that was created over years of research and development combining Science (color physics and chemical compositions), Technology, Engineering and Math.
We have a whole lab dedicated to colour matching and a team of makeup artists who test each of the matches on their own skin because we know that sometimes, even science and math is not good enough!
Our award-winning tool has helped over 5 million people find their matches in over 150 foundation brands without them having to leave their seats!
How to find your perfect shade
Complete our quiz
Looking for the perfect foundation shade or the perfect lip color to complement your skin tone? Complete our quiz by entering your existing foundation shade or answering a few questions.
Discover your match
Using our scientific colour analysis, we find your precise match in other brands based on the information gathered in our shade quiz.
Buy with confidence
Now that you know exactly what colour you need in a specific product, you can make a confident purchase online!
Find your match using art and science
Unlock the best that makeup artistry and science have to offer. Our team of lab technicians and makeup artists rigorously analyse every single shade.
Independent, every time
Our approach to colour matching and shade diagnosis is accurate, scientific, and brand neutral for every recommendation.
5 million accurate matches and counting
We have helped 5 million people find their match, now let's find yours.
For Retailers
Overcome the barriers to selling foundation online.
Shop with us now!
Browse through hundreds of cosmetic products, find your match and filter to suit your needs.
We can take you directly to our partnered retailers
Click on the retailer to be taken directly to their website where you can use the Match My Makeup widget.
Match to any brand, using the latest scientific technology
Match My Makeup is the world's first scientifically and mathematically derived foundation shade matching tool. If you're looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand. You can then buy new products online from your favourite retailer, with confidence, knowing that the colour you select will be a perfect match – not an expensive and time-consuming mistake.
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Subscribe
For all the latest news, tips, trends and exclusives, be sure to sign up to receive the latest straight to your inbox.
By clicking subscribe you agree to our terms and privacy policy.